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Welcome to the Sink Handle Podcast

Where we fight the small business panic so you don’t have to chug that secret handle of gin you keep under your sink.

It seems everyone is talking about their comfort zone these days. It can be so hard to do things when they are uncomfortable or just don’t know where to start. And sometimes you have to power through and figure it out. But wouldn’t it be easier to get help from someone who’s been there? Today we are talking about comfort and delegating and my new workshop!

This is your reminder not to panic.  The world is a little crazy, ok a lot crazy. COVID is making a mess of all our fall plans.  It's heavy right now. But we have done hard things before. And we will be ok.

Since we have been talking about systems and delegation this past few weeks, I thought it would be a great time to revisit Ep 21 How to Delegate So You Don’t Lose Your Mind.  This is where I break down my simple process to delegate including my task breakdown sheet  which helps me figure out what I need help with, what job I am hiring for and then creates a plan for the new hire.  Enjoy!

Bad systems can cause chaos in your business, costing you time, money and sanity.  Last week we looked at how to spot bad systems in your business.  And since I am a problem solver, I couldn’t just leave it there! So today we are looking at ways to fix those bad systems and the kind of impact that can have on your business.

Systems run businesses. They are how things get done. But what if your systems are in bad shape?  What if those systems are making it harder for your business to succeed? Today we are looking at what bad systems look like and the kinds of problems they can cause.

As I sat at the pool last weekend, I thought I would quickly write up an org chart to lay out how my new and future team would lay out. But writing it down in black and white brought up a ton of questions about how I want Reynolds OBM to be structured now and down the line. Do I want to be involved in managing my team? Should I make the hires, and put them in the places others thought I should? Today I am walking you through my thoughts on the different pathways for team structure here and what is going into these decisions.

My team at Reynolds OBM has had some changes in the last few weeks.  Since delegation is always a hot topic, I thought I would take you through the steps I am taking to delegate to new team members, how we are handling the changes on our team, and how the systems we have in place made it all easier.

Our businesses don’t exist in a vacuum.  We interact with people all the time, we rely on our relationships.  And as things change, those relationships change as well.  What happens when a client or team member relationship ends?  We are talking today about both the mindset and operations side of ending a relationship.

It’s late June 2021.  We’re heading out of the house after a long pandemic hide-away.  The 4th of July is in two weeks.  This is a good time to remind you that it’s OK to take a break from your business and that when you do you shouldn’t need to check your email all day long.  You can build any business you want to.  Build one with solid systems and a good team so you can go on vacation and then actually BE on vacation.

Today my guest is Viv Guy and we are talking all about what happens when we leave corporate and what that does to your mindset. What comes with us? So many “shoulds” (We should work 40 hours a week (or more)???) and habits that don’t serve us here in the entrepreneurial business world. So today we are shaking off the corporate bull and working to create businesses that are right for us and the life we want.

The online business world is full of courses and trainings that show you how to build a successful business just like some successful person on social media did. You can follow their framework and bam, success.  But what you might end up with is this business that has nothing to do with you or what you want for your life.  Today we are talking about how to build your business, not someone else's.

How do you run your agency (or team) without having all your time spent on managing your team?  Systems and learning to let go.  This week we dive into the systems part.  What systems do you need so you are not the bottleneck, or the micromanager?

If you are a service provider and business is going well, you will get to the point where you are tapped out on time.  You hustle harder and feel overwhelmed.  You might ask for advice.  And more often than not, that advice will be to build an agency. But is that the right move for you?

Small business evolves over time.  It has to.   We should always be looking at how to make this the best business for right now and the future.  And since I have been getting some questions lately on business models and how my own business has changed over time, today I am walking you through the evolution of Reynolds OBM.  From working part time for one person locally, to never wanting to leave my son once he was born, to building my agency and now expanding into new offers like VIP days and 1:1 coaching.

In today’s episode I bring on a guest, Al Saverino of Edwards Ingram.  They advise on tax strategies for small business owners and I can tell you from personal experience that they’re worth their weight in gold.  Once he began looking at the way I’ve built Reynolds OBM, I knew I wanted him to be a guest on the show.

There is sooooo much talk about “6 Figure” businesses and how that is supposed to be a barometer for success.  But revenue is not profit.  Revenue just means that you brought the money in, not that you get to keep it.  Profit is what we are after.  If it all goes back out the door, no matter how much comes in, we are not successful. 

I had to take a few days off last week because I was sick.  I spent a lot of that time thinking about all the things I haven’t let go of yet in my business and how it was getting me upset to not be working as a result.  A lot of us have this problem; we can’t get sick, or go on vacation, or spend the extra time with the family, because we have a fear of letting go of some part of our businesses.  That’s what we get into on this week’s episode of the Sink Handle Podcast.

VIP Days seem to be everywhere these days and with good reason.  They are a focused and efficient way to get a ton of expert help in just one day.  In case you haven’t heard about them yet, or just aren’t sure what they are all about, we are talking VIP Days today.  What they are, who they are great for and how they can give you a huge transformation in just one day. I loved the idea so much that I created the Get Your Act Together System Intensive to help small businesses get their back end ops in shape.

Last week we talked about WHY you need SOPs in your business for growth, sanity and to be able to take a vacation. This week is all about the how. We are diving into my exact process of getting the knowledge out of your head, fast and easy. To get you started, you can get my very own SOP template that we use at Reynolds OBM every day. Click here to get your copy.

Today we are going back to basics, talking about SOPs, what they are and why every business, yes even yours, needs them.  I am trying my best not to nerd out too much and just show that SOPs and systems are the way to growth, to delegating and to being able to take time away from your business.  And if you want help getting started, check out the Get Your Act Together Systems Intensive that is a one day systems jump start to get you out of the day to day chaos.

When people contact me for help they fill out a form and one of the things I ask is, “What do you need help with?”  A surprising number of them choose “I don’t know.” from the dropdown.  They don’t know what kind of help they need, just that they are overwhelmed and exhausted.  They need a plan. They need strategy.  They need to be able to find things in the chaos. Yes, these are the things I help with as a Director of Ops, but not everyone needs that level of service or is ready for it.  So I have created Get Your Act Together as short intensives to get you set up for success in just a day or two.  Today we are breaking down what these new services look like.

Endless spam-y emails.  Content-less content.  Constant asks for phone time from strangers. Disingenuous connection requests.  These are just a few of the terrible sales tactics I’ve been hit up by in the last month.  Why are so many people working so hard to come off so badly? And as business owners, do we have better options to sell than these yucky tactics? Yes!  Yes we do.

In my Get Your Act Together Strategy Sessions, we always start with Mission, Vision and Values. I think it’s incredibly important but I sometimes get push back that it’s only for big companies with lofty goals.  But MVV is important for any level of business, even if it’s just you in your pjs working your side hustle.

How do you decide what you spend your money on in your business?  Do you just try to spend as little as possible no matter what?  Do you buy all the things because you hope one of them will work?  Today we are talking about the 4 things I think come up when making these decisions and what we should focus on instead.

Learning to say no to what doesn’t work for you is the key to being happy in your business.  We get so excited to have potential clients come to us that we tend to adapt to what they need and want to pay which ends in misery.  But by saying no to the things that aren’t right for us, we open up the possibility of finding the right match and to really love the work we do.

So you may have noticed the podcast was a few days late this week.  And I was just going to pretend I meant to take a snow day on this. But I thought it would be much more helpful to talk about why I dropped the ball, how I prioritized the crazy coming at me this week, because I know all of you out there are also dealing with all kinds of crazy yourselves.  And to let you know it’s ok to give yourself a break when something gets dropped.

The inauguration this week got me thinking about the power and opportunity for women.  On one hand, there is so much opportunity for women to be smart, make money and still see their families by working online.  On the other hand there are the businesses that get the chance to work with incredible talent in different ways that don’t revolve around hiring a full time employee. The online space opens up a flood of talent that business owners have never had access to before and connects smart, savvy women so they can build success around the life they want. 

It’s that time of year again! We get to make random money goals that don’t have any connection to our business! Of course we are not going to track our progress at all to know if we are even close over the year. Then at the end of the year we will find out that we definitely weren’t close and then will settle into our fate as failures. Avoiding numbers for the whole year because they are scary. Wait, what? That doesn’t sound fun? Of course not and today we are talking about how to break out of doing this on repeat. Because numbers aren’t scary, they are just facts.

It’s that time of year again! We get to make random money goals that don’t have any connection to our business! Of course we are not going to track our progress at all to know if we are even close over the year. Then at the end of the year we will find out that we definitely weren’t close and then will settle into our fate as failures. Avoiding numbers for the whole year because they are scary. Wait, what? That doesn’t sound fun? Of course not and today we are talking about how to break out of doing this on repeat. Because numbers aren’t scary, they are just facts.

Don’t start the year feeling overwhelmed.   Start the year by acknowledging that some things in your business aren’t going to work.  In fact some things, you’re going to have to break.  When you’re trying to grow, things break. We have to try and fail. That’s just collateral damage.  Here’s how you should look at that to not get down on your progress or feel guilty about it.

After recently being asked when I would be taking off for the holidays, and realizing I had almost no downtime planned, I started thinking about how I spend my time. As I started thinking about how the last few months with all the crazy going on have played out, I was reminded that this is not the way I wanted it to go going forward.  How do I want to spend my time?  It’s so, so important yet it’s rarely included in our goals when we are planning. So I am going to be intentional about choosing what I spend time doing and making it part of my goals this year.

In the last few weeks I’ve been hiring for both ReynoldsOBM and for some of my client companies. We’re largely hiring outside contractors.  This episode is a few “do’s and don’ts” for both sides involved in this process.

We are in the middle of bathroom renovation that has been a long time coming.  When hiring someone to take care of it didn’t work out, we buckled in for a terrible stretch with a huge mess.  But instead, I am embracing the mess and enjoying the process. Deciding it will be messy but that’s just part of the process, has made it more of an adventure than something awful.  And has reminded me that I can enjoy the messy in my business as well, learn new things and be on my way.

Today we are going to #rallythegood. We are going to share all the love for other businesses, tell others about the awesome dinner or great haircut we had. We are going to share all those great experiences so that other people can find out about them and help support those businesses. I'm going to need your help.

How do you teach someone else to do the thing only you know how to do?  How do you get the knowledge out of your head and out to someone else so they can help you?  How do you get over the fear they will mess up?  Today we are talking all about how to train someone else your systems so you can do other things like the work you love or go on vacation finally.

As small business owners, we hear over and over again that we need to get out of our comfort zone and do big things. But how do you find the confidence to do these big things when the thought makes you want to puke? Today Megan Hamilton is going to help us fight that panic so you can get those big things done!

Today I am excited to welcome Dr. Holly Calloway to the Sink Handle Podcast.  We are talking all about finding your target market, why its super important and how she helps women entrepreneurs who don’t necessarily know what the right next move is.

Today I am so happy to welcome Teresa Cleveland to the podcast!  She is my no nonsense friend who will tell me exactly what she thinks, especially about business.  We both went through the OBM and Director of Op trainings but have ended up on very different paths. We are talking about why she loves to help business owners who have started the thing but hit a plateau, and how she helps them to get past it.

We have reached 25 episodes!!! And in the great tradition of 25 being a quarter life crisis, I thought I would take a look at why I have this agency and how I got here.  How I have come to see my business as the best way to do all the things I want in life, see my family once in a while and even have financial security.

As we are building our businesses, it’s so easy to fall into the trap of wanting someone to just tell us how to do it. But what we need is Figureitoutness.  We buy courses and checklists so we know all the things. But we can’t know all the things.  That’s why having figureitoutness is such a huge asset as business owners AND for the people we hire.

When you start getting things written down and SOPs created, it is really helpful if you can find them when you need them.  Or someone else can find them so they can pick up a task,  whether it’s for delegation or emergency. Today we are talking about my solution, the place to go to find everything.

Maybe you had plans and goals in January that haven’t exactly worked out since the apocalypse came in and made a mess.  So let's take stock of where we are now after Q3, get rid of the things that aren’t working and make a plan to rock out the last 3 months of 2020.  COVID be damned.

After a long week of busy clients and home school, I am blocking time to map out what I can delegate to my team and set them up for success.  That way I can get things off of my plate AND not take a ton of time to train them. 

This apocalypse thing is the gift that keeps on giving.  This fall it’s creating crazy situations all around how our children are being schooled while we are working.  My husband Brian and I are having conversations all the time about how to make this work so I asked him to be my guest this week to share what we are thinking, how we are planning and advice from our friends and colleagues on what is working for them.

When I first started bringing on team members, I made tons of mistakes.  I didn’t set clear expectations.  I didn’t give them the info and systems to be successful.  Then blamed them for not being psychic.  This may sound familiar to some of you, or maybe just a cautionary tale to others.  

How do you get a client from a lead to happily working with you? A great onboarding system.  Today I am giving you an overview of how I walk a client through the process of getting started with Reynolds OBM so they feel taken care of and excited to get started.

This is not the time to panic and hoard your acorns. This is when we need to invest in ourselves and our businesses so we can grow in the crazy and be ready for the recovery.

In a crisis, don't assume you know enough about suppliers and clients. What they do affects your business and it’s well worth a conversation to see how you could be affected and how you can mitigate that risk.

Being a Visionary, is all about big ideas and strategy, seeing the big picture.  But lately I have seen that title used as an excuse for bad behavior.  You can be a big thinker without being a jerk to the people around you.

These are some crazy times to be a business owner.  We need to be realistic in where we are and not get stuck in the muck of thinking about where we “should be” right now.  Let’s make some great decisions and rock this business gig.

There has been a lot of talk around here about getting help, but what kind of help do you need?  Today I have asked Jenni David to help me walk through the different options out there, from virtual assistant to Director of Ops, and what you can expect. 

I have encouraged you to delegate things in your business to help get more efficient. But, I don’t want to see you abdicate those responsibilities to someone else.  You are the leader, you need to know what’s going on in your business.

Today I want to share the tools that have saved me time and money and sanity. I figured they might help you too, in this quest for getting more streamlined and efficient  in the face of the apocalypse.

Scope creep is real and awful. Let's fight the scope creep by laying out exactly what we offer and who we serve in a clear, easy to understand way.

Do you want to grow?  Do you want to not be the only one who knows how to do everything?  Do you want to go on vacation?  Then you my friend, need systems.

Boundaries are just a way to make sure that everyone is on the same page. We all know what to expect.  Which is like magic. 

How much money are you leaving on the table while you work for free because you think it’s cheaper to do it yourself? 

When we panic, we try to do all the things at once, fail miserably, then feel terrible. Instead, let's figure out what to prioritize and make a plan.

Who are you?  Where do you see your business in the next 2 years? 5 years? What does your business stand for?  All of these questions (and more) are covered in this week’s episode.

The stories we tell ourselves are everything.  Just like when the guy in the movie gives himself a pep talk in the mirror, our mind listens to what we say.  And we tell it a lot of bad things, like we can't.  And it believes you.

New to this kick ass thing called working from home?  I have been at it for awhile and thought I would offer a few tips on how to keep focused and actually get things done. 

You need to know what is going on in your business finances.  It's the best way to make good decisions, especially when the world goes a little crazy. 

I know it's the apocalypse and all, but let's take a deep breath.