Nobody wants to feel like they’re being sold.  Nobody wants to feel pressured or have useless information thrown at them. This is why it’s important to be thoughtful about how you design the flow a prospect goes through on their way to giving you money. 

When his clients need help navigating the build of that process, James Hipkins takes their hand and dives deep.  James and his team have been building large, corporate websites for 10 years and he’ll tell you the hard part is all the work you do before you start designing things.  More recently James’s focus has turned to small businesses where he believes a lot more help is needed.

I talk to him about the things you SHOULD be thinking about when you design your website (hint: design is waaay last), not building on rented land, the cookie strategy, and a lot more.