Ads!  The average American sees between 4000 and 10,000 every day.  Most of them are junk.  Some of them work.  Marketing isn’t black magic, it’s a process you can be better or worse executing.  Today I talk to Kristina  Pierce who, for 25 years has been crafting, buying, and monitoring ads across a wide variety of media.  From her HQ in upstate New York, Kristina now runs Pierce Media, an ad agency specializing in social media ads for service based businesses.

Kristina knows a tremendous amount about advertising and happily shares with me details about strategy, the math of advertising, and deep geek stuff about the platforms.  Don’t just listen to this, bring a pencil.