Email is still the best way to market to your audience.  It builds familiarity, establishes authority and trust.  It can also be horribly misused and cause a lot of ill will when done wrong.  This week I talk to Liz Wilcox who teaches online business owners how to make email genuinely effective.  Liz shares how to build a great welcome series.  Explains why we should stop using the word “copy” and shows me that I’ve been making email much too complicated.  This talk was a big help to me and I hope it saves you as much time as it’s saving me.