IG Podcast Ep 72

Episode # 72 - BEST OF GYAT! Ep 3: Focusing During Chaos

As we bring the year to a close here at Reynolds OBM we’re swamped with projects both professional and personal.  So this week we’re replaying one of the most downloaded episodes from our archives… Episode 3: Focusing During Chaos.  

This was recorded in April 2020 when the whole world was going to hell the first time around with the pandemic.  With Omicron causing chaos and uncertainty, I thought this was the perfect thing to revisit. 

Stay tuned to the end for a look at some of the exciting things I’ve built for 2022 including details on a group coaching program I’ve built especially for people like you.

I’ve been working at home for a long time now.  I thought I’d share some insight on what has worked to help everyone who is new to this thing.  Especially when there’s lots to stress you out… like if a new pandemic variant hits over the christmas holiday.  This episode gets back to the basic disciplines you need to stay on top of. 

BTW, here’s your reminder to shower for those video calls.  Yes, we can tell when you don't.

Topics Covered:

  • Mindset- How working non-stop can drive you crazy & the importance of boundaries
  • Dedicated workspace...to be or not to be?
  • Being human and giving yourself a break.
  • And much more.

Hey everyone, this is Kelly, we have a lot going on right now at Reynolds OBM. The team is working extra hard because for a lot of our clients, this is the busiest time of the year. And that makes it our busiest time of the year. I'm also spending a ton of time putting together my group coaching program, get your agency together, which is a program for online businesses, people who really want to run their teams better run their businesses better, and have better lives because of it. 


Get your agency together begins in January 2022. So between that and all the normal end-of-the-year rush. Today, I would love to share with you the best stuff from the Podcast, episode three focusing during the chaos. I hope you enjoy it. I'm recording this at the end of April 2020, the crazy pandemic still going on. I don't remember the last time I left this house. I don't know if anything besides going to the grocery store. And I'm not even the one going to the grocery store these days. The funny thing is that my life really hasn't changed that much. It's kind of how I was before. I mean, we went to restaurants and things that I did leave. But I worked from home before the whole virtual working thing. I was already doing that. For years now, my husband already worked from home. So we've already had to deal with that dynamic. We have a small bungalow, we're on top of each other a lot, trying to like work and to have meetings and who's getting to be in the room by themselves to have a call without interruptions, that kind of thing. So we've had to work all this stuff out. The big thing for us is having our son home for homeschooling. And that is an additional juggling of things. But other than that, there's not a lot that's different around here as a workday way. The world at large is crazy. And we can't go to restaurants or see our friends ever. But the kind of day-to-day business stuff, it isn't really that different. So I thought I would get on today and talk a little bit about all the things that I've learned over the last couple years of working in this way. For all those people out there who have never had to do this. 


The first thing, set a schedule. And I know that the world is a blur right now, and you're just trying to hold on. But the feeling of chaos makes us panic, and we don't panic. So setting a schedule is really important. We have a big whiteboard that we brought into the house. And every day we set a schedule for all three of us. So my son does all his schoolwork, he's in kindergarten, but there's so much to do. And you know, it starts out by eating breakfast, brush teeth, because you have to actually do those things every morning. And we have our schedules there, we do look at our schedules at the beginning of the week, as well. So we know that we don't have meetings that are clashing because someone will be with our son who's only six. And some will be working, trading off. But every day we go through and then we can check things off. And then no, we're done for the day. That's a big deal. Knowing what you have to do, and that it's done. And then you can relax. Because when you are in the same place all the time. It's hard to know when you're working when you're not, which is the next thing which is setting a place to work. So I have an office, all of you out there, some of you might not have that kind of space that is dedicated to work, especially if this is not a thing you do all the time from home. But try to pick a place to work and then go to work. I come into my office, I do the things that I need to do. And then when I'm done, I leave work, I go back into the house. And then I'm a mom again or whatever or my wife or but I'm not working all the time. If you work all the time, you will become a disaster, you will be a mess. And no, you will be cranky. And you will always feel like you have to be on for that. And it will not work. Trust me, I did this when I first started working for him. I had my computer with me. I have a laptop so I can just work from anywhere, right? Except that I worked all the time. So it's like nine o'clock at night and I thought I should be working on something or updating my website or whatever. And then it becomes this weird blur of I'm just going to keep doing things even if they don't really need to be done because I feel like I should be working hard. being focused and saying I'm going to work for these three hours on my website or I'm going to do client work or whatever that is to make a block of time to do that thing. Go sit down at the place you've picked the work and get it done. And then when it's done that time is over you walk away. Your sanity will appreciate this. It was the thing that really changed everything I am now done with work. I don't cook dinner, I go hang out with my family and I don't feel guilty that I should be working all the time because you should not be working all the time. You need to get out of your PJs. Everyone is talking about how awesome it is not to shower and be in your pjs all day. This working-from-home thing is so awesome. Can this Shower, please people get out of your pjs and have a little self-respect, you're gonna start descending into madness when all of a sudden you have like cheese puff cheese on your shirt. And now you have a video call and everyone can see this. If you're in a video, call in your pajamas, and get your life together. Every morning, I get up, I get showered, I get dressed, I go to work. It's a mindset, I am getting ready to go run my business to run my company. I'm not just somebody in my PJs, doing some stuff on the computer. It is a mindset thing. Go shower. Especially if you're getting a video call, Jesus, I'm sure you've all seen all that stuff in the news like people walking in their videos or people who don't know what she says please, shower. Even if people can't smell you, they still know. And then you kind of started to need to start sending some rules. 

It's my fourth piece of advice, do not start happy hour at 9 am. At least not every day. Like it's not free for all. If you want your business to keep running, you need to be intentional here, I'm gonna get up in the morning, I'm gonna get myself ready, have some coffee, whatever that is. And then I'm going to go to work and I'm going to do some stuff. Look, do I have a drink at the end of the day, of course, I do. Maybe in the middle of the day with lunch, maybe I do. But just having a free for all where you're just drunk at 9 am and you're not getting anything done. And then all of a sudden you're making no money. And then you start to panic because you can't pay your bills. Let's not do that. Go to work, get your stuff done, then stop working. Don't turn the TV on all day in the background. So it's distracting. You're not focusing, you're not getting your stuff done. Get your stuff done. And go watch TV sets and mealtimes make a break in your schedule that says lunch. Really important to eat every day. Instead of wandering through the house, just grazing on whatever is in your kitchen, go eat something, eat something with a vegetable, it will make you feel better. eating chips all day will not make you feel good. And when everything is so crazy, and you already have that inclination to not feel good. Don't add to it. And I know this is going to be hard for a lot of you right now. Because we can't see our friends and we're not going places. But stay in contact with family and friends. 


That's my fifth piece of advice. Call your mom, talk to your friends and talk about something besides the news and the apocalypse because like I talked to my mom one day and she was like you know all the terrible numbers and all the terrible this and the terrible that and it freaked me out. I am avoiding all of that. And talking to her about those things freaked me out as well. So talk about something else. Talk about something nice. Call your friends, do zoom calls with your friends, especially if you have little kids. It really does help to have faces instead of just your own in the mirror because you're by yourself all the time. 


Number six is to avoid being bombarded with news all day. I check in with the news once a day. Maybe if something else terrible happens, my husband will come and yell and tell me what's going on because he can't stop listening to the news all the time. I found that when I was listening to everything that was going on all the time, I was constantly in this panic state. And that wasn't productive. Finding out everything that's happening minute by minute is not productive. I don't have the TV on in the background. Well, I don't have the TV on in the background at all. My office even has a TV. But having that news feed going or listening all the time to the terrible things that are happening is just like it's having dark, dark clouds over you while you're trying to get things done. And it's not productive. A lot of this stuff is just not productive. Like I want to get my business going, I want to make money, I want to do things I want to help people. And none of these things are going to be productive and get all of that done. 


So number seven, do something you enjoy, that can be an accomplishment. Look, a lot of our businesses right now are getting hit hard. And it's a lot. We're trying to figure out what the hell to do, and how to keep going, and so much of it feels out of control. Go pick certain things you can do that are within your control. I have been making an enormous amount of food. I'm cooking, I always baked bread before and now I'm making a lot of bread. I garden. And if you saw my garden right now, there's a crazy amount of vegetables and it's April in New Jersey. I'm tearing up half of our front yard and making a new rain garden. Those are things that I can do. I'm exhausted at the end of the day, burn all the bad juju off and then ice see something happening like I plant seeds, I see them grow, it gives me a sense of accomplishment. It also has nothing to do with business and has nothing to do with the news. So I go out in the garden, and it's peaceful out there because it's spring and the lilacs are blooming and the tilts are coming up and the world is turning, and it is just normal out there. And that is keeping my head grounded so that I can come in and not be crazy and not sleeping and all that kind of stuff. Go and do something that you can accomplish, it can be done, you can feel good. And then go back to your family not wanting to kill anyone. 


The last one is, I want you guys to give yourself a break. No matter where you are, you're probably stressed. Maybe you're feeling guilty that you weren't prepared or you feel guilty, you can pay someone or you feel guilty, you're making lots of money. And no one else is there so many things that our minds are really getting screwed around right now. No matter where you are, no matter what you're doing, give yourself a break. Like, I want to do all the things right now. I am starting this podcast, I am releasing new products. I am teaching my son his schoolwork. I have dug up my entire front lawn because I think I need a bigger garden. All of these things. I want to do all of them right now, right? But it's too much sometimes. And then I feel guilty that I didn't get it all done. And then I'm a failure. And then you wind yourself up and then you're not sleeping. And then just give yourself a break. set some realistic goals. Pick some things that you can accomplish and feel good about getting done. Go outside, breathe some fresh air, if you have some fresh air that's out there if it's safe to be outside, and then forgive yourself. If everything didn't go as planned. The biggest disconnect in our heads is what we think should happen and what is happening. And when we sit in the should and this shouldn't be happening. My kid should be at school, he's missing things because this should be happening. It is just it just screws with your mind. This is what's happening. Let's figure out from here what's going to happen and give yourself a break. All right, you guys stay safe out there, wash your hands, stay home and take a few good deep breaths, we are going to make it through. We're going to make it through, we can do this, we've got this, your businesses are going to be, they're not just gonna be okay, they're gonna be great. I want you to focus on where your life and your business are going to be when this is all over. Stay safe guys. I'll talk to you later. Get Your Agency Together isn't a certification. And it isn't a marketing course. It's a group program for small agencies and small business owners who run their teams virtually. It's a program for people like you who already have a growing business but want to grow by creating an agency. Or maybe you already have an agency, but need to go back and get those foundations you may have missed to scale. It's five months working with me and each other, where we'll support you as you make decisions about what kind of agency you want to create that aligns with your values and goals. What kind of offers you're going to build for your clients, how you're creating a team and delegating that work, how all the logistics work, and the mindset issues that pop up all along the way. Get Your Agency Together is built on a lot of the most common questions I get in my private one-on-one coaching program. And based on all those tough lessons I learned along the way, building my own team and agency while servicing our eight-figure clients. The program will give you the tools you need to change the way you operate and become the kind of company you want to be. Visit Reynoldsobm.com. To learn more, sign up or book a call with me to find out more and get some questions answered.

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